Brand & Design System · v1.0

The identity behind
intelligent automation.

Aitology builds AI automation for construction & business — delivered as add-ins for Revit and Navisworks. This is the complete system — logo, color, type, components and voice — that keeps every surface precise, trustworthy and unmistakably ours.

Aitology
02 — Color

Electric core, calm ground.

One cyan signal does the talking. Everything around it is a cool, navy-tinted neutral built from a single ink — so the brand reads precise and enterprise-trustworthy, never noisy. Three colors, no gradients.

01 · Cyan
#00C4E4
02 · Ink
#0A1320
03 · White
#FFFFFF

The three colors

Ink tints — Light

Ink tints — Dark

03 — Typography

One typeface. Geometric, plain-spoken, precise.

Poppins does all the work — its rounded, geometric letterforms echo the wordmark exactly. We use weight, size and letter-spacing (not extra fonts) to build hierarchy, from big display headlines to small all-caps labels.

Poppins DisplayHeadlines · 600–800
Ag
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Poppins TextBody / UI · 400–600
Ag
ABCDEFGHIJKLM · abcdefghijklm · 0123456789
Poppins · label styleTags & meta · 600 · tracked caps
Revit · Navisworks · add-ins store
Type scaleAll Poppins · weight & size build hierarchy
Display / 72Intelligent automation
H1 / 48Automate the busywork
H2 / 32One ribbon, every tool
H3 / 22Clash auto-resolver
Body / 16Aitology add-ins live in your Revit and Navisworks ribbon and automate the repetitive work.
Label / 14Studio plan · all add-ins included
04 — Components

Built from the same atoms.

Pill buttons, squircle cards, soft cool shadows and a 4px spacing grid. Every component is theme-aware through CSS custom properties.

Buttons

Badges & status

New Operational Degraded Down v1.0

Input

Workspace name
Region

Metric card

1.28M ▲ 12.4%

Automations run · last 24h

Code block

// Run an automation
await aitology.automations.run({
  flow: "invoice-triage",
  input: { file: doc }
});
05 — Voice & tone

Confident. Clear. Never hyped.

We sell certainty to people who run critical systems. We write like a senior engineer who respects your time.

principle.01

Precise over clever

Say exactly what the product does. Numbers over adjectives.

principle.02

Plain, not dumbed-down

Technical readers. Skip the jargon, keep the depth.

principle.03

Calm authority

No exclamation marks, no hype. Trust is quiet.

principle.04

Show the work

A real code sample beats a paragraph of promises.

On-brand: "Aitology routes every request to the best model and fails over in 40ms."
Off-brand: "Aitology is the world's most revolutionary, game-changing AI platform ever!"
06 — Applications

The system, in the wild.

Four reference surfaces built entirely from these tokens — the marketing site, the add-ins store, the customer workspace and sign-in. Open any; toggle light/dark from inside.